A RESPONSABILIDADE DOS INFLUENCIADORES DIGITAIS POR PRODUTOS INDICADOS EM SUAS REDES SOCIAIS

Abstract

This paper has the general objective of prospecting the reflex responsibility of digital influencers due to social damages on products indicated by them. For that, the theoretical work was elaborated from the essentially qualitative documental and bibliographical research. In this tone, it will be substantiated with books, articles, journalistic articles, concrete cases, jurisprudence and laws to carry out the proposed scope through a systematic literature review. Thus, the question-problem that governs this research is: how are the legal system and the national doctrine treating the social responsibility of digital influencers before their commercial and advertising practices? In this vein, this research aims to bring mechanisms to understand how responsibility occurs for social damages resulting from the advertising of digital influencers towards consumers and the vulnerable community, considered as a vulnerable part in consumer relations, given that often, when depositing their confidence in these opinion makers in the virtual field, ends up inducing them to purchase products and services.